Figure 3
Share of giving to type of recipient by generation, 2006*

International Basic Health Arts Education Umbrella Religion

Environment/ animals

Other Youth/ family

Millennial

57. 1

21. 8

5. 7

4. 4

X

209.0 65. 8

14. 7

4. 1 4. 8

Boomer

60.0

14. 5

6. 3

5. 8

Silent

64. 9

10. 2 6. 3

5. 2

Great

68. 4

7. 7 6. 1

5. 9

*Excludes outlier amounts by subsector, 3 sd above mean for subsector for all ages of donors.
Great = born before 1929; Silent = born 1929–1945; Boomer = born 1946–1963; X = born 1964–1981;
Millennial = born since 1981 and over 18 at the time of the study (Spring 2007).
Source: The Center on Philanthropy, Generational differences in charitable giving and in motivations for
giving, prepared for Campbell & Company, 2008.

Mr. Belford said that, in their opinion, the Baby Boom generation gave less because of concerns about household finances and future economic prospects. In their Donor Trends white paper series, using data from regular surveys they conducted, these consultants reported that:

The percentage of Boomers who give, as well as their average gifts, have decreased.

The strongest growth in giving since 2006 has occurred among people born after 1964.19

Attention on the “hybrid model”
of financing global change
In case studies of the six founders
of four technology firms (Microsoft,
AOL, Google, and e-Bay), author
Lewis Solomon (George Washington
University Law School) examines
philanthropic goals and methods
that, he argues, distinguish these
donors and create new forms of
distributing resources in addressing
major social and global concerns. 20
Among the shared traits that these
donors have are: